Overview

The Diploma in Professional Football Studies offers a unique opportunity to combine a real world insight from an English professional football club with the academic insight and expertise of one of the world’s leading schools of business and management. This fusion of expertise and rich contextual setting provides a first-of-its-kind educational experience for persons looking to work in the fast-paced sports business environment.

Onsite and Online learning delivered through 6 high-intensity modules provides students with the flexibility to observe, experience, reflect and apply learning in an authentic setting.

Format

When?

This Certificate runs from January 2024 until April 2024, and the Diploma from April 2024 to August 2024.

Who?

This Diploma is restricted to a maximum cohort size of 30 students per year.

What?

You will study modules on the business of football including strategy, marketing, finance, operations, communications, and analysis. You will have the opportunity to complete FA accredited football coaching qualifications.

How?

Modules are delivered through combinations of on-site and on-line delivery by faculty from the University of Liverpool and members of Tranmere Rover’s Board of Directors and Executive Chairman.

Modules

Football Business Environment:

-The Pyramid of English Football

-Governance and Structure

-Stakeholder Analysis and Mapping

-Football Resources

-Effective Decision Making

Football Finance:

-Interpret and utilize key financial documents in football

-Understand and apply key ratios in football and their implications for clubs

-Appraise the relationship between financial data and decision making

Football Operations:

-Understand the complexity of football operations.

-Benchmarking for success in football operations

-Relationship between performance and business operations in football

Managing People in Football:

- Managing upwards to boards of Directors and Owners

-Managing relationships with other football stakeholders

-Team-building

- Negotiation

- Diversity and Inclusion

- Managing Multi-cultural teams

Football Marketing:

- Market Analysis in Football

- Marketing Strategy in Football

- Football Brands

- Fan-base Analysis and Customer Insight

Building Your Brand:

-Signature Story

-Digital Footprint

-Interview Skills

-Career Action Planning

Communicating with Influence:

-Understanding your audience

-The Psychology of Motivation and Action

-Public Speaking

-Presentations

Strategy and Implementation:

-Capstone Module

-Bring together all elements of the programme

-Assessed via an intensive “Hackathon Event”